Top 5 E-Commerce Sites in Bangladesh (2025) | Market Insights & Trends

 🛒 E-commerce in Bangladesh has grown rapidly in the last decade, driven by internet penetration, a young population, and the expansion of digital payments. As of 2024, the sector is projected to reach a market size of BDT 7,500 crore, reflecting an annual growth rate of 8.33%.

📊 Market Share of Leading Platforms (2024)

• Daraz: 45%

• Chaldal: 15%

• Pickaboo: 10%

• Rokomari: 8%

• Othoba: 7%

Daraz dominates the market, while Chaldal and Pickaboo hold strong positions in their niches.

🏆 Top 5 E-Commerce Sites in Bangladesh

1. Daraz Bangladesh

• Established: 2012

• Monthly Visitors: ~86 lakh

• Overview: The largest e-commerce marketplace in Bangladesh. Acquired by Alibaba in 2018, Daraz sells everything from electronics to groceries and fashion. Its wide product range, multiple payment options, and extensive delivery network make it the industry leader.

2. Chaldal

• Established: 2013

• Monthly Visitors: ~23 lakh

• Overview: Bangladesh’s biggest online grocery store. From fresh fruits and vegetables to household essentials, Chaldal has transformed how urban families shop. Its operations span Dhaka, Chattogram, Khulna, Rajshahi, Sylhet, and other cities.

3. Pickaboo

• Established: 2016

• Monthly Visitors: ~10 lakh

• Overview: A leading platform for electronics, gadgets, and mobile phones. Pickaboo has earned consumer trust with genuine products, official warranties, and after-sales service.

4. Rokomari

• Established: 2012

• Monthly Visitors: ~12 lakh

• Overview: Bangladesh’s first major online bookstore. Over time, it expanded to sell electronics, stationery, and lifestyle products. Rokomari remains the go-to platform for students, book lovers, and professionals.

5. Othoba

• Established: 2012

• Monthly Visitors: ~9 lakh

• Overview: A versatile platform offering fashion, electronics, appliances, and groceries. Othoba is known for its fast delivery, secure transactions, and reliable customer service.

⭐ Special Mentions

Fabrilife

• Overview: A Bangladeshi fashion brand specializing in premium T-shirts, hoodies, and lifestyle wear. Unlike marketplaces, Fabrilife focuses on direct-to-consumer (D2C) sales, emphasizing quality, comfort, and stylish designs. It has built a loyal youth following through its online store and strong social media presence.

BD Shop

• Established: 2015

• Monthly Visitors: ~4 lakh

• Overview: An e-commerce site offering electronics, gadgets, and lifestyle products. While smaller compared to the top five, BD Shop has carved out a reputation for competitive pricing and secure payment options.

🛍️ Online Shopping vs. Physical Retail in Bangladesh

• Online Growth: In 2024, Bangladesh had 107.4 lakh online shoppers, projected to hit 159.2 lakh by 2029 (48% growth).

• E-commerce Growth Rate: Expected to grow 38.7% in 2024, compared to the global average of 10.4%.

• Shift in Consumer Behavior: Urban buyers increasingly prefer online shopping for its convenience, product variety, and discounts, though physical retail still dominates in rural areas.

📌 Conclusion

Bangladesh’s e-commerce landscape is led by Daraz, Chaldal, Pickaboo, Rokomari, and Othoba, while Fabrilife and BD Shop stand out as notable niche players. With growing internet access and digital literacy, online shopping is reshaping consumer behavior, paving the way for a vibrant digital retail future.